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BY CHUCK GREEN I don't know about you but I love to see examples of how other designers work—they reveal better (or worse) ways of doing things and allow me to gauge whether my methods are mainstream or totally whacked-out. “If anyone finds out how I obsess about this stuff,” I tell myself, “they'll stick me in a home.”
I don't know about you, but I start out on paper. I find it most productive to sketch out ideas in a notebook. A Moleskine notebook is my weapon of choice—its small and sturdy enough to carry in my back pocket. (I like them so much I sell the plain and horizontal-lined flavors in the ideabook.com store). I'm most concerned with concepts at this stage—not designs. To my way of thinking, designs emerge from concepts, concepts do not emerge from designs. My goal in creating a logo is, at best, to demonstrate the benefit of using the product or service and at minimum to create a visual symbol of the subject matter. Name Where does Chuck Green start the design process ? Why does he like to sketch in these "little books"? What does he mean by when he writes: Now complete the following: |
