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The Principles of Design
creating a striking and interesting design
Contrast
Add contrast through typeface choices, line thickness, color, shapes, size, space and alignment
Alignment
Apply using left, right, center, justified, top, bottom or middle alignment.
Repetition
Repeat line thicknesses, color, shapes, size, space and alignment.
Repeat in odd
numbers like 3, 5 or 7.
Proximity
Group by importance and group related information.
White Space
Think of it not as blank space, but as  good space. Mr. Cavada loves white space.


Project
Examples
Letterhead

Today's Rules
Oldstyle
Script

Sans Serif
ALL


Today's Movement
Bauhaus
Modern
Supergraphics
Digital Era
Corporate


Today's Tip
Drop Cap
Small Cap
Small Cap 2
Round Corners
Transparency