The
Principles of Design
creating
a striking and interesting design |
Contrast
Add contrast through typeface choices, line thickness, color, shapes, size, space and alignment |
Alignment
Apply using left, right,
center, justified, top, bottom or middle alignment.
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Repetition
Repeat line thicknesses, color, shapes, size, space and alignment.
Repeat in odd numbers like 3, 5 or 7.
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Proximity
Group by importance and group related information.
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White Space
Think of it not as blank space, but as good space. Mr. Cavada loves white space.
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Project
Examples
Letterhead
Today's
Rules
Oldstyle
Script
Black Letter
Sans Serif
ALL
Today's Movement
Bauhaus
Modern
Supergraphics
Digital Era
Corporate
Today's Tip
Drop Cap
Small Cap
Small Cap 2
Round Corners
Transparency |